Characters In She Sttoops To Conquer And Antigone - 875 Words

The female protagonists in the plays â€Å"She stoops to Conquer† by Oliver Goldsmith and â€Å"Antigone† by Sophocles are successfully able to reach their goal by behaving according to their environment and behaving to the need of their situation. In the very well written play, â€Å"Antigone†, Antigone openly refuses to obey the king and buries the body of her brother, Polyneices. In the interesting play, â€Å"She Stoops to Conquer†, Kate Hardcastle makes it her goal to marry a man named Charles Marlow. It is her top priority since he feels relaxed in the company of lower class females. When Kate Hardcastle realized that Charles Marlow has a special preference for lower class females, Kate acts as if she is a lady belonging to a lower class and therefore†¦show more content†¦If you will not, I will; I shall not prove disloyal.† (A. 2). All along, Antigone very well understood that if she opposed the rules of Creon, she would most definite ly be killed yet she was determined enough to bury Polyneicies’s body. Antigone’s determination did not allow her be afraid to face Creon, instead she was courageous when he asked her â€Å"I am here to say no to you and die.† (A. 50). Also, Antigone’s determination is what is allowing her to believe that she has done the correct action even if others do not think so or think of her as a foolish woman as she states â€Å"think me a fool if you like; but it may well be that a fool convicts me of folly.† (A.49). Although Antigone did not obey Creon’s decree, she was very positive that she would not be called guilty as a traitor since she firmly stated that â€Å"no one will ever convict me for a traitor.† (A. 47). Throughout all of this, she remained courageous and determined so in the end she successfully reaches her goal in burying her brother’s body. In the play â€Å"She Stoops to Conquer†, Kate Hardcastle showcases the same amount of determination when she makes it her goal to marry Charles Marl ow. When Kate Hardcastle’s father advises her about Marlow’s timid personality, she decided to change this personality trait that Marlow has since she tells her father â€Å"Yet can’t he be cured of his †¦..disposing of the husband before I

Voter Suppression And Its Effects On African Americans

Wonder who’s been a victim of voter suppression? Voter suppression has been a problem since the act of voting came into play. Politicians have schemed since the very beginning to get their way. With the citizens being the voters it’s our responsibility to spot crooked politicians. Sometimes what we see and what we hear are not the truth. With the voter literacy test and laws that dis-proportionally affect African Americans it’s only human nature to be discouraged. What is going on in society isn’t right to us citizens who do up ide by the law. Even with it being un-lawful, Voter suppression is still practiced because some politicians are crooked and the voter literacy test and laws that disproportionately affect African Americans are a prime example. The voter literacy occurred when blacks in the south were going through hard times. â€Å"The literacy test—supposedly applicable to both white and black prospective voters who couldn’t prove a certain level of education, but in actuality disproportionately administered to black voters—was a classic example of one of these barriers†( Onion). The test was designed so the person grading the test could pick who failed or passed. There shouldn’t have been administrated a test anyway, as long as they were 18 and an American citizen. Politician’s scheme up a way to where they can get the voters they want to the pole. The USA says that its justice for all and allows everyone freedom. The voter literacy test isn’t justice at all and itShow MoreRelatedVoter Suppression And Voting Suppression970 Words   |  4 PagesWhat is voter suppression? The voter suppression strategy is used to influence the outcome of an election by dissuading voters from exercising their right to vote. Voter suppression should not be comparable to campaigning because the two differs significantly. Campaigning in its political sense is the ability to change voter’s likelihood of voting behavior to change their opinions through persuasion. Voter suppression on the other hand attempts to reduce the number of voters by means of suppressionRead MoreThe Politics Of The Ballet1346 Words   |  6 Pagesthere is more motivation and ability to commit voter fraud. In response to this belief, measure such as voter identification laws, limited early voting, and the disbandment of straight ticket voting have been passed and or debated in many states. On the other hand, the more liberal belief is that it is a fundamental right of every American citizen to have the ability to vote. Not only do they disagree with the conservative measures to prevent voter fraud, they believe them to be unconstitutionalRead MoreA Summer That Shocked The Nation1441 Words   |  6 Pagestime like no other in American history. Racial tension between African Americans and white, middle class citizens had plagued the country. Animosity towards African Americans was aggressive throughout the south and did not show signs of letting up. Alongside rising racial tensions, fear of communism put many on edge, which gave Americans more of a reason to use blacks as a scapegoat to blame for occurring issues. At the time, white Americans in the south perceived African Americans as inferior, regardlessRead MoreEssay On Voter Id Law1417 Words   |  6 PagesArizona, Texas voter id law is currently being challenged in the court on the basis that the law is discriminatory. Adam Liptak (2017) talked about the legal battle in which the state is accused of discriminating against minority communities and intimidating people when they go to vote. In the 2016 election accor ding to Texas Secretary of State Rolando Pablo’s (2017) Texas had a 59.39% of voter turnout form those who were registered. The low voter turnout shows that the id laws can affect voter participationRead MorePresidential Elections And The Political Integration Of Data Analytics Essay1697 Words   |  7 Pagessimulations by Trump’s own analytics showed only a 7.8 percent chance of winning, but they are convinced that even their own models do not sufficiently cover the strength of the older, whiter, more populist and more rural voters. Additionally, the models also fail to measure the angrier voters who have strong feelings against the perceived elites (Green, 2016). To allay these deficiencies, Trump hired the Trafalgar Group of Atlanta and came up with creative ways to account for the missing votes (EnderleRead MorePolitical Power Of The United States2245 Words   |  9 Pageswealth without generating or reciprocating new wealth. Political corruption is a prime examp le, subsequently, fueled by a broken campaign finance system, corporate control of mainstream media and government, lack of government accountability, and suppression of the right to vote. Campaign financing is an issue due to the fact that corporations have the ability to donate and bundle large sums of money to their desired political candidate. The Supreme Court’s ruling in Citizens United v. FEC has essentiallyRead MoreThe War Of The American Civil War1439 Words   |  6 PagesWhen the American Civil War began in the spring of 1861, those flocking to enlistment stations in states both north and south chiefly defined their cause as one of preservation. From Maine to Minnesota, young men joined up to preserve the Union. From Virginia to Texas, their future foes on the battlefield enlisted to preserve a social order, a social order at its core built on the institution of slavery and racial superiority . Secession had not been framed by prominent Southerners like Robert ToombsRead MoreThe Voting Rights Act Of 19652148 Words   |  9 Pageshave been arguments about the revision of Section five of the Voting Rights Act of 1965. Not only has Texas politicians acc epted the new Voting Rights act, but the legislation itself has also been accused of redistricting parts of the state to aid voter turn out to the party in power. With the ever growing minority population, legislative action is to keep the slant conservative rather than liberal, and to do this they have adopted what is called gerrymandering. To better understand the revision ofRead MoreSinging The Praises Of The Unsung Hero1309 Words   |  6 Pagesensue large-scale results but as a collective population they served a major role in the civil rights movement. Anne Moody’s narrative, Coming of Age in Mississippi, details the life of one of these ‘ordinary’ people who, as an African American, experienced daily suppression and despite being neglected of praise, fought to change they way people of color were treated in the south. The hero figure dates all the way back to Greek mythology where gods like Heracles and Achilles defeated forces of evilRead MoreVoter Identification Laws, Diminished Registration Opportunities3549 Words   |  15 PagesVoter Identification Laws, Diminished Registration Opportunities, and Reduced Early Voting Periods Impact Minority, Poor, and Elderly Voters In every election, the major parties are trying to figure out how to win the election by ascertaining which voters or groups of voters support or oppose their candidate. One of the strategies used to win an election is the use of voter mobilization or conversely demobilization. It is general knowledge that a part of the Democratic party s tactics to win elections

A Clean Well-Lighted Place Free Essays

A Clean Well-Lighted Place is among one of the many literary masterpieces of acclaimed writer, Ernest Hemingway. It is very characteristic of his writing style that contains deeper undertones than how they are presented. It suggests more complex meanings and perceptions about universal subjects like life and religion and may possibly be reflective of Hemingway’s life in particular. We will write a custom essay sample on A Clean Well-Lighted Place or any similar topic only for you Order Now This is a story about three characters who were in a cafe and have exchanged a few dialogues. The simplicity of how the story was written and it’s short length definitely stirs the emotions of the readers. It cultivates interest on the concealed meanings in the different exchanges and manner of the characters. It may seem somewhat vague and does not elaborate on the details making it all the more enticing as much as it is frustrating. Take for example, details which concerns the old customer. Not much detail with regards to his act of committing suicide was included. Information on the reasons why he lost his wife was also omitted which might have been very useful in interpreting the man’s reasons for doing an act that would end his life. This deliberate attempt by the author to conceal some points in the story keeps the reader in question about the authorial intention behind this presentation. In the analysis of the story’s writing style, one can assume that the authorial purpose in his work is to amplify a certain idea that will contribute to the fullness of the story’s theme. It aims to invite a sense of introspection that is important in understanding the concept of the story as well as looking within to futher realize the truthfulness of the story’s relevance when applied to real life. Though the characters are only minimal, they are very much representative of the group that the author would like to emphasize. The old man as well as the older waiter represents the older generation and the young waiter is characteristic of the young generation. Both the waiters are having a conversation referring to the old man that is their customer. They are both referring to something that everyone will have to undergo — old age. Their different views and thoughts about the old man is different and contrasting, like the idea that the old waiter presented. He says that a wife would do the old man good which the younger waiter disagrees to. The old waiter also shows compassion and patience to the old man and even arguing with the young waiter about letting the old man extend. The young waiter reacts as would young persons usually do, be irritable and make rude remarks about the old man which they do not realize will be an eventuality for them in the future. The older waiter on the other hand, probably realizing that he is aged as well, exhibits a more emphatic manner when it comes to the old man. As the story develops, the characters also develop in a sense that contributes to the theme of the story. The old waiter soon evolves into a character very similar to the old man. The turning point of his character was when he said the following lines, â€Å"Each night I am reluctant to close up because there may be some one who needs the cafà ©.† This act of generosity simply shows that he can relate to all those who need refuge during the night and those who need a clean and well-lit place to stay. This is also evident in his act to mask his real problem by making himself believe that he has insomnia which a lot of people suffer from. He intends to make it seem that he is suffering from something that is common instead of suffering from a deeper ailment of the heart and the emotions. How to cite A Clean Well-Lighted Place, Papers

The Sixties Essay Example For Students

The Sixties Essay The Sixties split the skies. Only Civil and two world wars so neatly divided our history into a Before and After. And the Sixties were more divisive than World War II, which drew more people for the war effort. The Sixties drove people apart husbands from wives, children from parents, students from teachers, citizens from their government. Authority was strengthened by World War II. It was challenged by the sixties. Relatively few Americans in 1960 would have predicted that the decade ahead was to be among the most turbulent of the century. Despite the growing restiveness of the nations African American population, and despite undercurrents of protest and discontent from many other groups, most Americans faced the future with optimism. The civil rights movement spawned social activism. Among the many effects of the civil rights movement as it gained momentum in the early 1960s was its impact on Greensboro sit-ins in 1960, accelerating with the 1961 Freedom Rides, and with the Mississippi Summer project. These movements opened up some eyes to Americans so they could see what was going on in the country at this time. Most of the things that went on in the sixties dealt with the War. The Cold war in which included the Korean War, but mostly dealt with our little rivalry the Soviet Union. There was a lot of division between people because of the War. Many people couldnt handle the thought of War. Th ey were just scared that they had to be in a country that was involve in the War. Others thought that it was the perfect time to start their own groups. Some were Ethnic groups in which gained more power. Though much of American history, most of the nations dominant institutions had been controlled by middle-class, Protestant, white males. Nonetheless, throughout those same years, American society was extraordinarily diverse. It included may groups whose political economic, and social outlook was very different from those of the controlling white male population. African American, Native Americans, Hispanic Americans, and members of other ethnic groups were largely excluded from the mainstream of American life. Women lived within sharply defined boundaries. People in the South and the West had different interests from those in the Northeast. The Existence of racial, ethnic, and religious diversity had been the source of many conflicts and adjustments for more than three centuries. I n the 1960s, perhaps more than at any other moment in American history, that diversity erupted and helped redefine the nations life. African Americans, students and women all raised challenges to traditional practices and institutions. So did other groups who felt excluded from the centers of American life. The Counterculture rejected traditional standards and styles. The rise of political radicalism on college campuses occurred alongside an even larger change in the character of American youth: the emergence of what became known as the counterculture. Among the conspicuous features of this was a general contempt among young people for traditional standards. Youths displayed that contempt by wearing long hair, shabby or outrageous clothing, using unconventional speech, and acting in conventional standards of behavior. They also were attracted to drugs, particularly to weed(marijuana) and hallucinogens. In addition, they adopted a new and more permissive view of sexual behavior. Rock music was an increasingly important part of the counterculture. Lying behind these open challenges to traditional lifestyles were the outlines of a philosophy. Like members of the student left (with which it in many ways over lapped, the counterculture challenged the nature of modern American society for its hollowness and artificiality. It called for a more natural world in which men and women would live in closer harmony nature and would have greater freedom to vent their instincts and emotions. This was, in the end, a search for personal fulfillment. Popular phrases of the 1960s expressed something of it s character. Do your own thing or if it feels good, do it. So did the communities created by the so-called hippies. Adherents of the counterculture who attempted to withdraw from the conventional world and the live among people who shared their beliefs. Such communities emerged in the Haight-Ashbury neighborhood of San Francisco and then spread to other large cities. The hippies .u7a52ca6524902ab61373db0cec26fba3 , .u7a52ca6524902ab61373db0cec26fba3 .postImageUrl , .u7a52ca6524902ab61373db0cec26fba3 .centered-text-area { min-height: 80px; position: relative; } .u7a52ca6524902ab61373db0cec26fba3 , .u7a52ca6524902ab61373db0cec26fba3:hover , .u7a52ca6524902ab61373db0cec26fba3:visited , .u7a52ca6524902ab61373db0cec26fba3:active { border:0!important; } .u7a52ca6524902ab61373db0cec26fba3 .clearfix:after { content: ""; display: table; clear: both; } .u7a52ca6524902ab61373db0cec26fba3 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u7a52ca6524902ab61373db0cec26fba3:active , .u7a52ca6524902ab61373db0cec26fba3:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u7a52ca6524902ab61373db0cec26fba3 .centered-text-area { width: 100%; position: relative ; } .u7a52ca6524902ab61373db0cec26fba3 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u7a52ca6524902ab61373db0cec26fba3 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u7a52ca6524902ab61373db0cec26fba3 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u7a52ca6524902ab61373db0cec26fba3:hover .ctaButton { background-color: #34495E!important; } .u7a52ca6524902ab61373db0cec26fba3 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u7a52ca6524902ab61373db0cec26fba3 .u7a52ca6524902ab61373db0cec26fba3-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u7a52ca6524902ab61373db0cec26fba3:after { content: ""; display: block; clear: both; } READ: The Popularity of Social Networking Sites Essay

Beat Poets Essays - Counterculture Of The 1960s, North Beach

Beat Poets Essays - Counterculture Of The 1960s, North Beach Beat Poets The Beat Movement in modern literature has become an important period in the history of literature and society in America. Incorporating influences such as jazz, art, literature, philosophy and religion, the beat writers created a new and prophetic vision of modern life and changed the way a generation of people sees the world. That generation is mow aging and its representative voices are becoming lost to eternity, but the message is alive and well. The Beats have forever altered the nature of American consciousness. The Beat Generation of writers offered the world a new attitude. They brought to society a consciousness of life worth living. They offered a method of escape from the stultifying, unimaginative world we live in, through the exploration of one's intellect. Beat has had many different contemporary implications in music, poetry and literature. Literature has been liberated considerably. The poetic form has been changed to inaugurate a new poetic form, an American form. There was less emphasis on tradition and more emphasis on the individual talent. (www.rohan.sdsu.edu) One of the most important contributions to contemporary verse was to take poetry out of the classrooms and into non-academic settingcoffee houses, jazz clubs, large public auditoriums and even athletic stadiums. Poetry is more popular and more read than anytime in history, not only spoken poetry but also sung poetry of a high order. The literature, coordinated by pop music, with a way of dressing, with a way of life, it something that has influenced the youth of the world not only in Western countries but Eastern countries as well. (www.charm.net) Music has been influenced greatly by Beat writing. The lyrics of many great songs have forever been changed by the writing of the Beat Generation. Bob Dylan's favorite poet was Allen Ginsberg. Ginsberg became one of Dylan's greatest friends. He worked on many projects with Dylan...The band Rage Against the Machine has many of Ginsberg's poems and words show up in their songs. For instance the song 'Bulls on Parade' includes Ginsberg 'Hadda Been Playing on the Jukebox' (www.charm.net) Generation X writers are compared to the Beat writers. Many people say that the generation coming to age has the potential to bring a new vision to society. The Beats thumbed their noses at the corporate world just like Generation X does today. (www.altx.com/io/beatgeneration.html) Many writers of Generation X have been influenced by the writing like Andy Clausen, Eliot Katz, Geoffrey Manough and Ed Sanders. There are many writers that have been influenced but have not been included in the Generation X section. These writers took up the flame of the Beat flavor, keeping it strong. James Wright was one of the writers that kept the flame going. He was much admired poet of his generation...(www.rohan.sdsu.edu) His works have a sense of Midwestern American bleakness...(www.rohan.sdsu) One of his poems goes like this My bones turn to dark emeralds Your hands turn yellow in the ruins of the sun Suddenly I realize That if I stepped out of my body I would break Into blossom (www.rohan.sdsu.edu) Another such writer with Beat flavor would be Adrienne Rich. Rich's work established the importance of gender in shaping a poetic consciousness and she became a mentor to thousands of women, enabling them to 'speak the unspeakable,' to authenticate their unique experience of reality. (www.rohan.sdsu.edu) Beat writing has made a great impact on the writing of today's generation. It has allowed people to be more open with themselves and the people that are reading their works. It is also allowed people to be more open minded to new ideas that these works brought to the surface for everybody to see. Where early writing was stiff, beat writing allowed for the writing to come after it to beat to a different drummer. Beat writing has expanded the world of literature, poetry and music to a higher level for people to enjoy. Bibliography BIB www.charm.net/brooklyn/Topics/BeatGen.html www.lib.virginia.edu/exhibits/sixties/index.html www.rohan.sdsu.edu

Free Essays on Sterling Brown

Sterling Allan Brown was one of the most unheralded poets of his time. For Many Years he went unheard of until the later years of his career. His poetry and literary works were also one of the most profound of his day. Brown was born in May of 1901 in the black middle class of Washington, D.C. His parents were Adelaide Allen and Sterling Nelson Brown. His father was a famous pastor, theologian, and social activist who was friends with other such activists as John Mercer Langston and Blanche K. Bruce. Growing up in the genteel circumstances of Washington, D.C., Sterling went to the prestigious Dunbar High School in Washington. He graduated from Dunbar as his class valedictorian in 1918 and earned a scholarship set aside for minority students to Williams College. Brown studied at Williams for four years before graduating with his B.A. in English with honors. He was also elected to the Phi Beta Kappa fraternity and won the Graves Prize for his essay â€Å"The Comic Spirit in Shakespeare and Moliere† which earned him a Clark Fellowship to Harvard for graduate work. At Harvard, Brown received an M.A. degree in English and during this second period of study he developed a sensitive creative writi ng through formal and folk training. After college Brown began a career of teaching starting out at Virginia Seminary College then Fisk University in Tennessee and Lincoln University in Missouri. Then in 1929 he settled down and began teaching at Howard University where he remained for almost sixty years. At Harvard he worked with and taught some later emerging artists such as actor and playwright Ossie Davis, political activist Stokley Carmichael, and Nobel Prize winner Toni Morrison. During his duration at Harvard, Brown wrote many of his literary pieces. Sterling Brown’s poetry was influenced by jazz, the blues, work songs and spirituals like many other poets during the Harlem Renaissance. Like Langston Hughes, Countee Cullen, Jean Toomer ,and... Free Essays on Sterling Brown Free Essays on Sterling Brown Sterling Allan Brown was one of the most unheralded poets of his time. For Many Years he went unheard of until the later years of his career. His poetry and literary works were also one of the most profound of his day. Brown was born in May of 1901 in the black middle class of Washington, D.C. His parents were Adelaide Allen and Sterling Nelson Brown. His father was a famous pastor, theologian, and social activist who was friends with other such activists as John Mercer Langston and Blanche K. Bruce. Growing up in the genteel circumstances of Washington, D.C., Sterling went to the prestigious Dunbar High School in Washington. He graduated from Dunbar as his class valedictorian in 1918 and earned a scholarship set aside for minority students to Williams College. Brown studied at Williams for four years before graduating with his B.A. in English with honors. He was also elected to the Phi Beta Kappa fraternity and won the Graves Prize for his essay â€Å"The Comic Spirit in Shakespeare and Moliere† which earned him a Clark Fellowship to Harvard for graduate work. At Harvard, Brown received an M.A. degree in English and during this second period of study he developed a sensitive creative writi ng through formal and folk training. After college Brown began a career of teaching starting out at Virginia Seminary College then Fisk University in Tennessee and Lincoln University in Missouri. Then in 1929 he settled down and began teaching at Howard University where he remained for almost sixty years. At Harvard he worked with and taught some later emerging artists such as actor and playwright Ossie Davis, political activist Stokley Carmichael, and Nobel Prize winner Toni Morrison. During his duration at Harvard, Brown wrote many of his literary pieces. Sterling Brown’s poetry was influenced by jazz, the blues, work songs and spirituals like many other poets during the Harlem Renaissance. Like Langston Hughes, Countee Cullen, Jean Toomer ,and...

Roy Lichtenstein (19231997), painter, sculptor, printmaker Research Paper

Roy Lichtenstein (19231997), painter, sculptor, printmaker - Research Paper Example Lichtenstein created a wide array of work and much of it has gained positions of prominence among art theorists. Predominantly his works implement traditional painting techniques, but he also implements cartoon-illustration methods. One of Lichtenstein’s prominent works is ‘Stepping Out’ (currently housed in the Metropolitan Museum of Art). While the work is slightly obscure in meaning, it seems that objective meaning can be gleamed from thorough analysis. Specifically, Lichtenstein seems to have created this artwork to project societys stereotypes on women. Lichtenstein created the work in 1978 in New York City. This work implements Lichtenstein’s traditional comic book style, while adopting a slight cubist aesthetic. It is created with oil and magna on canvas and measures 86 x 70 in. Lila Acheson Wallace purchased the work in 1980. The work then passed through a series of accessions before finally becoming situated at the Metropolitan Museum of Art. Aesthetic analysis of Lichtenstein’s ‘Stepping Out’ reveals a considerable number of insights. In terms of meaning, interpretations differ widely from different critics. Indeed, the very post-modern elements of the wo rk invite such multiple-critical voices. In terms of objective elements one recognizes that there is a degree of inter-textuality in the work. The male in the work is based on Fernand Leger’s 1944 painting ‘Three Musicians;’ however Lichtenstein’s version is the mirror image of Leger’s earlier work ("Metropolitan Museum of Art -- Stepping Out."). Additionally the female in the painting is clearly influenced by Picasso’s cubist style, in the multi-dimensional and slightly surrealist juxtapositions. In terms of the specific meaning the primary emphasis is the society’s stereotypes on women. This perspective has been supported by art theorists who note, â€Å"this work is a criticism of how a man has often wanted to see a woman

Just in Time for Starbucks Case Study Example | Topics and Well Written Essays - 750 words

Just in Time for Starbucks - Case Study Example This paper seeks to analyze Starbucks Operations Management in the lights of broad and diverse academic resources. Recent research conducted in the market suggests that Starbucks has been unsuccessful in meeting expectations of consumers in the customer satisfaction domain. The organization needs to devise and implement a strategic plan in order to generate revenues as well as improving customer satisfaction. Market research suggests that Starbucks was considered to be the biggest coffeehouse in the United States as well as in other countries. It concentrated on younger, lower income, customers. At the same time, it is not meeting the demands of customers in the customer satisfaction domain (Thompson & Martin, 145). At Starbucks, the Senior Management is responsible for analyzing the outcomes of the market research so that it could understand the factors which led to customer dissatisfaction in order to devise plan to meet their demands and increase revenues and sales. In recent times, the demographics of conventional Starbucks have changed. Now days, younger, low income and less educated customers visit the coffee house. Research suggests that traditional customers in the past were considered to be white collar customers aged between twenty five and forty (Zeithaml, 50). Although several factors were identified which had made an impact on customer satisfaction, the speed of service and overall service have been acknowledged as the most important. The company has spent and invested huge amount of money of employee benefits in order to maintain speed of service. Competition Research suggests that Starbucks was ahead of its competitors in operations and profitability. In the United States, Starbucks have competed against several coffeehouse chains. Its competitors include Caribou Coffee, independent specialty coffee outlets, Dunkin Donuts, etc. Company Strategy and Objective The aim and objective of Starbucks is to establish itself as the most popular and famous coffee brand in the world by concentrating on expansion of retails and introducing new products. At the same time, it concentrates on creating a memorable experience around coffee consumption and to accomplish it, they have expanded and operated an experimental branding approach. Customer service was integral part of this approach. Context As mentioned earlier, Starbucks strives for innovation and keeps on investing on new products in order to generate sales and profits. The recent market research indicates that customer service was deemed as unsatisfactory because customers viewed Starbucks as a giant corporation which concentrates on making profits and expanding it self. This indicates that using customer snapshot scores were ineffective in determining the service performance (Hammonds, 245). Consequently, the senior management is worried and needs to devise a plan in order to address the issue of customer satisfaction. By investing more than forty million dollars on additional labor hours is uncertain and risky because this strategy would only concentrate on improvement of speed of service. Recommendations The company needs a wide ranging diverse and broad strategy, which concentrate on customer service. This strategy should concentrate on understanding the needs of the customers and improving their experience. With the improvement in customer satisfac

Activlives Charity Essay Example | Topics and Well Written Essays - 1000 words

Activlives Charity - Essay Example Similarly, one of the ‘birthday’ events managed to raise a generous amount of donations. Additionally, the organization has partnered with websites such as â€Å"localgiving.com† which offer single and monthly donation options along with gift cards as low as  £15, the proceeds of which are used for activities such as lunches and singing of ActivLives’ members (Localgiving.com, n.d.). 2. Integration marketing communication analysis of ActivLives charity Usually charities use both B2B and B2C communications to collect donations from corporate sector and public respectively. Emotional marketing is used to get the sympathy of donors and the use of value propositions is largely ignored in this sector (IDM, n.d.). The company has partnered with popular personalities such as the former footballer Roger Osborne to promote its brand and collect funds. Events such as the first birthday of the Community Garden promoted the ActivSinging project of the company (Aallaboutipswich.com, n.d.). 3. Marketing segmentation of ActivLives charity ActivLives charity has segmented its market on the basis of geography as well as age. It targets people of Ipswich and Suffolk, particularly the older segment for which it claims to promote mental and physical fitness and an active live (ActivLives, 2013). The segmentation was done on the basis of careful analysis of demographics as the company claims that both the geographic locations are marked by â€Å"high urban deprivation† (ActivLives, 2013). Theory suggests that segments ought to be evaluated on the basis of their size, growth, profitability, competitors as well as business resources (Kotler, 2008). Hence, the segment seems significant enough to be targeted. Segment growth is also high as the U.K is witnessing an ageing population. The aspect of segment’s profitability remains questionable since ActivLives works as a charity and not a for-profit organization. 4. Social Media analysis ActivLives has a strong presence on the social media, particularly twitter and F acebook. However, it has yet to gain greater fan following and, at presents, touts only 127 fans on Facebook. Charities can either engage in fundraising, awareness raising and lobbying as far as their social media campaigns are concerned (CharityComms, 2013). Although ActivLives does not engage in lobbying, it has taken some steps towards fundraising by sharing ‘links’ of its external partner websites on Facebook. Also, it has promoted its â€Å"winter warmer kits† through viral marketing on facebook. However, it has yet to make use of more sophisticated tools such as â€Å"Twibbon† for gaining funds through social media. 5. Target markets The primary target market for ActivLives is â€Å"older adults† particularly those aged 45 years and above in the highly deprived area of Ipswich, for whom the company intends to offer an improved lifestyle including health and general fitness (Localgiving.com, n.d.). Social activities targeted at these individual s are aimed at fostering positive mental and physical fitness amongst these individuals by keeping them active. The secondary target market is people of all ages (not just older adults) for whom ActivLives attempts to offer work placements, educational and health support (ActivLives, 2013). 6. Brand Positioning Building a charity brand requires emphasis on the desire to bring a change to the lives of living things as well as the beliefs and values that accompany it. Clearly, the charities sector is quite competitive in the U.K with over 160,000 charities (Charity Commission, 2013). ActivLives lacks a pre-defined cause such as cancer

Economic Impacts of transnational corporations on industrialised countries

Economic Impacts of transnational corporations on industrialised countries Identify and comment on the economic and environmental impacts of transnational corporations on newly industrialized countries you have studied. Introduction The object of this report is to assess the economic environmental impacts of the transnational corporations (TNC) on the newly industrialized countries (NICs) such as India, China, Thailand, Mexico, Philippine, Malaysia, Turkey, South Africa and Brazil Since the mid of 1980s, the economic strategies of NICs include Singapore, Malayasia Thailand have shown a amazing degree of meeting in one impact-driven growth strategies. They rely essential on transnational corporations (TNCs). While achieving this type of strategic economic growth the newly industrialized countries have been dun economical environmental both positive and negative impacts from the transnational corporations. Under below arias the report describes how TNCs impact to the NICs. The mainly focused arias are Investment, Technology, Transport, Employment, Urbanization, Environment-Safety, Furthermore the report assess TNSc overall impact to the Environment as well as to the economy of NICs. What are TNCs? Trans National Corporations (TNCs) are companies which operate in at least 2 countries. Its organization is very hierarchical with the headquarters as well as research development often located in the mother country. Production centers tend to be host countries. When organization becomes more worldwide regional headquarters and regional research development will widen in the manufacturing countries. This gives TNCs many advantages, such as right of entry to the global market, cheap labor, low production costs, consequently greater profits. The headquarters of these remains in its mother country, most of the time lots of them are developed nations in the world, like USA UK. Their established factories allover the world, which either produces entire finished Goods or parts, for the company to sell on the global market. Among all the TNCs in the world, Most of them are oil companies such as Exxon (Esso) BP, car manufacturing companies (for instance Toyota, Ford, Nissan and Volkswagen). Other familiar companies like IBM, Sony Coca-Cola are also can defined as being TNCs. Trance National Corporations are established globally for their advantages, to earn more profits. They bring with them both positive and negative impacts for the country which host to TNCs. Top 10 TNCs in 2009 TNCs manufacturing high-tech Scientific instructions, pharmaceuticals microelectronics, (Mitsubishi, Smithkleine, Glaxo- Sony) Large volume of consumer goods Tyres, Motor vehicles, televisions other electronic products (Toyota, Daimler, Ford, Volkswagen, General Motors) 3) Mass produced consumer goods cigarettes, beverages, breakfast cereals, cosmetics branded goods (Mars, Uniliever, Nestle, Kraft foods) 4) Service Banking/ insurance, hotel chains, freight transport, advertising, fast food outlets (IN group, AXA, Citigroup, HSBC, Allianz, Dexia) TNCs organize manage economic activities in different regions develop trade inside between units of the similar corporation in different regions. It means most of the time control the terms of the trade can diminish the effect of quota boundaries on the movement of products, go around trade tariffs. What are NICs? Country that has within recent decades experienced a get through into rapid productivity growth, rapid export oriented economic growth, quick industrialization farther a high amount of investment and assets formation largely funded from local savings, and a high tendency to export, with end user durables and machinery accounting for a large share of exports. Superior examples are South Korea, Hong Kong, Taiwan, and Singapore. These countries invest capital and production facilities in other developing countries like China, Vietnam, India, and some countries in South East Asia. Within 20th century lots of East Asia countries were industrialized such as South Koria, Taiwan, Philippines, Singapore, Thailand, and Japan. These states are called as NICs (Newly Industrialized Countries). Further sometimes they are called as Tiger Economies because of the attractive growth rate of these regions. The governments of NICs controlled over industrial development motivated industries to export manufactured products to abrade such as more developed states. The exports profits were re-invested in the local economy. Local businesses did grow; wages rose workers did spend their new assets to buy domestic goods and services thus motivating further growth. This type of rotation, knock-on effect, in that money paid out from businesses is invested again inside the country, is often called the multiplier effect. NICs have been being succeeded for the last 30 years. That successfulness of these economies has contributed to the turn down of manufacturing industries in MEDCs like UK. Industries struggled to compete with the NICs competition, because their production cost and wages were very low. Characteristics of NICs Countries whorled market exporter share is increasing, they often copying existing products then reproducing for a much low price. Continues growth in the production sector that results for more exports continues increasing of GDP. Generally NICs Can be developed by three stagers, thats traditional society to a developed country society. Three stagers are explained below. The time frame of whole process can be minimum 30 years. Traditional society: There are more labors work under the industry, its labor oriented. Concentrating on small cottage-style traditional industries, concentrated on local raw materials. Instance could include food processing, textile manufacture Most of the time, lots of people are still work in the primary sector, doing things include farming. Using primary technologies most of the people have less money. Import the products what they want, that indicate county is not producing what they actually needed addicted to import products. Import substitution industries: The country does promote its own industries. Newly started companies imitate products from well known market giants and then produce them for low price. The government operates tariff barrios for the products are being imported trades that make similar products. The purpose of that is protecting their own domestic companies whilst they grow. Instance industries are computer manufacture, car manufacture, electronic goods and other electrical goods, like hi-fis. Export orientated industries: The new companies set up in their state they are allowed to run free upon the global market. Industries are being capital intensive, using high technology aimed at earning a big profit. The gross domestic product (GDP) of the country starts to increase, mostly growing at above 5% per One year that is a wonderful rate. Now the country has been being an NIC. How do TNCs affect to the NICs economy their environment? Investment: Advantages: The companies earn, invest, bring foreign currency into the country. Though most of their earnings come back to the companys country of host, all the remunerations do come to the local economy Disadvantages: The salaries paid to host country workers are very low and a lot of companies have been accused of exploiting the workforce before benefiting that. There are frequently tax incentives for such TNCs to establish in countries in the developing world. Due to the fact that they get lots of their profits out of the country that says the real economic benefit to the country could be limited. Technology: Advantages: TNCs help the development of the NICs by bringing in latest technology and new knowledge that the host country doesnt use. Disadvantages: If not the company does actively participate in the program to educate domestic companies in the latest technologies, the countrys industry wont actually benefit. TNCs are not going to share too much information. If the local industry competition will increase because of new knowledge TNCs have to compete even with the local companies. Transport: Advantages: The new TNCs mostly help to develop transport links around the company area. Disadvantages: Mostly serve only the direct roads, rails that needs of the company, not the surrounding area as well. Employment: Advantages: They do create job opportunities for the NICs domestic employees. Disadvantages: Most of the jobs opportunities are highly skilled so the company uses their own people to do the work Because of the technological environment of these companies. Remain less jobs opportunities. Urbanization: -launching a TNC in a city in NIC does encourage urbanization. Young migrant workers gather to the city. It influence to the rural communities their development Environment-Safety: Advantages: TNSc bring with them some environmental friendly technologies expertise to decrees harmful pollution establish a safe working environment. Disadvantages: a lot of TNCs have very bad history on environmental pollution workers safety. They have been complained of trying to cut both safety of working environment and environmental pollution in order to keep costs down. . Advantages to TNCs They have the capability to take benefits of spatial differences in factors of manufacture line. TNCs can utilize differences in the accessibility of labor, capital, and building or land costs. e.g. In 2002 Dyson did move its manufacture plant in Malmesbury, Wiltshire to Malayasia to take benefit of cheap labor. Dyson retained several hundred jobs of employees in Wiltshire for research and development (RD) saving of 30% of cost in production. They can position to take benefit of government policy barriers include, subsidies, lower taxes grants and less strict government lows on employment and environmental pollution. Overall impact to the Economic growth Development of NICs can be potentially promoted by transnational corporations through their activities that generate economic growth. Some evidence exists that the foreign exchange and foreign direct investment that TNCs provide can improve the performance of the economy of the NICs which they operate in. The process of economic growth is impacted by the TNCs influencing the transfer of soft hard technology, quality amount of capital formation, growth of trade opportunities the imprudent of labor. Further, Such as Taiwan, Province of China South Korea demonstrates that under some situations economic development can promote social development. For instance in Taiwan, enormous growth of economy has been combined with developed educational levels, the longer life spans, got good health conditions, advanced political liberalization, housing environment, superior civil liberties. Theoretically TNCs can uplift the development of the NICs society by fostering economic growth; practically this relationship exists for two reasons. Mainly, in the host countries it is not clear whether transnational corporations are really responsible for the growth of economy. In the most recent two notable cases related to economic transformation, Taiwan and South Korea, a negligible role was played by transnational corporations. Further, TNCs actually have the ability to prevent NICs local economic growth by running local entrepreneurs out of the business zone, along with the importing of main goods and services, reducing large amounts of the profits from their local NICs, and transferring royalties and fees to the main companies which are located away from the host economy. Secondly, even if the economy of the NIC is not developing, there is a tenuous relationship between social development and economic growth. Even though there is an global economic growth annually, it is yet hard to prevent the problems of poverty, unemployment, inequality in wealth, and such other issues of social malaise. For example In Cote dIvoire, from 1960 to 1975 the TNCs could have helped to foster aggregate the growth of the economy, they did only a very little to uplift the development of the society: increase in unemployment, income distribution expanded and nationals increasingly started losing the control over the industrial capacities of the country. In some, under some circumstances TNCs can act as the engines of growth of economy, the power of economy is very rarely harnessed to the achievement of development. Overall impact to the Environment Transnational corporations can have a negative impact through a demotion of resources in the environment to the social development. And over the past ten years such entities had been responsible for environmental disasters. For an example, Union Carbide in Bhopal, India, Exxons Valdez spill off Alaska, and Texaco To a group of environmental problems TNCs have been linked. Fifty percent of the green house emissions are generated by them, in which they are responsible for global warming. Furthermore they are also the users of ozone-depleting chlorofluorocarbons (CFCs) and they are also producers of CFCs. Explaining further, transnational corporations are responsible for the pollution of land, air, wetlands, water and the oceans. Ultimately, through their mining activities and commercial logging, there is a contribution to deforestation by the TNC. For example in the mid-1980s, there was a control of 90per cent of the logging by the foreign corporations in Gabon and in Congo it was 77 per cent. As a result of such mining and logging negative effects such as flooding, loss of topsoil rapid run-off of rain have occurred; Farmers are economically not in a rich status to buy the land from forest owners and usually TNCs dont internalize such social costs. Hence such negative externalities cannot be p revented. The connection between TNCs the environment is massively complex even though transnational corporations can definitely obstruct social development through their environmental practices .But yet the Critics dont mention that consumption of environmental resources should be abstained by transnational corporations, instead they should promote sustainable growth and development via their activities. In the meantime there is a practice by the TNCs to follow demoted environmental standards in the developing countries with comparison to the developed countries; and it is found with evidence that environmental practices are very responsible in developing regions than in domestic firms functioning in such countries. Nevertheless, critics emphasize that, as a result of having better resources they have better access to RD, It is the liability of the TNCs to promote environmentally sustainable practices and they bare that responsibility. Some companies undergoing so much of pressure have start ed to follow more environmentally responsible policies. Example, a maligned polluter named Dow Chemical, had to establish one-and-a-half days each session with the environmentalists brief senior management quarterly. The salary of the manager was pegged to the goals of the environment, and a toxic release of 32 per cent between 1988 and 1991. Further some laudable environmental practices were also implemented by the IBM including rewards for the employees for technical innovations which helped to comply with the environmental standards. Finally 18 environmental awards were won by ATT since 1990. On the other hand, expect these three companies majority pillage to consume environmental resources from the countries that are developing and they consume these environmental resources in a destructive and unsuitable manner. practices that definitely hamper prospects for development. Some of the companies that involves in issues related to the environment are General Electric and DuPont, for example, Dupont was responsible for toxic chemical releases in 254 million pounds during the period of 1991 in the United States, and this has led to minimize such practices that destroys environment. e.g. Conclusion The report offers a basic understanding of the economic environmental impacts of the transnational corporations (TNC) on the newly industrialized countries (NICs) such as India, China, Thailand, Mexico, Philippine, Malaysia, Turkey, South Africa and Brazil. It presents and showing that state to some famous beliefs, TNCs investments helped the host stats in industrialization of the host states were given credits. An in detailed analysis is given on the variety of critical factors that TNCs concentrate on the investment decisions. Such as Investment, Technology, Transport, Employment, Urbanization, Environment-Safety and so forth. The report will be a useful source to be aware of how sustainable economic growth will achieve by reducing environmental pollutions saving environmental resources for potential needs. Further the NICs must reach their targets by focusing their concentrations towards TNCs their habits. Otherwise NICs will not be able go for their future goals through TNCs operations. NICs must be the strongest partner NICs need to be influence the TNCs by using their power. Then finally both NICs and TNCs can reach the goals together.

The Comparisons Of Charles Manson To Transcendental Philosophy :: essays research papers

The Comparisons of Charles Manson to Transcendental Philosophy   Ã‚  Ã‚  Ã‚  Ã‚  Charles Manson and various members of his â€Å"family† brutally killed several people from the Tate and LaBianca family on two seperate ocassions. The purposes of these killings are misunderstood by today's society, when ignoring Manson's philosophy. Although Manson never killed anyone, he went to prison in 1969 for masterminding the operation. Today's society has labeled Charles Manson as a mass-murderer who had no purpose through his cause. However, society overlooks the goal of Manson's plan, which included creating a better society. Manson continues to preach his cause through repeated parole attempts, behind the walls of a California prison where he resides currently. His cause remains unknown to many, but several of Manson's underlying themes coincide with earlier transcendental views.   Ã‚  Ã‚  Ã‚  Ã‚  Many of Charles Manson's beliefs include creating a better society by reducing the size of the government, and preserving the role of an individual in society. This explains why Manson refused counsel at his trial, he represented himself until the judge found many of his motions â€Å"ludicrous† and appointed him an attorney. Manson preached that only he could represent himself, because no one could preserve his individuality. Mr. Manson lost his sixth amendment right to self-representation, and he uses this example now to prove that the individual rights of people are controlled and manipulated by the government.   Ã‚  Ã‚  Ã‚  Ã‚  The story of the â€Å"Manson Family† goes beyond the Tate/LaBianca murders, to years before the murders took place. Manson and his â€Å"family† would gather together in a house, when generally they would sit contently and listen to Charles preach. Usually the sermon would last for an hour or two and include stories and prophecies about the â€Å"revolution† that Manson felt was coming. Manson called this revolution helter skelter, after a Beatles song, which he felt told about the future of our society. Manson believed that the African- American members of our society were troublesome and would over-through the white race. Therefore, Manson began to prepare for helter skelter by informing his family. Instead of waiting for helter skelter, Manson wanted to prevent it by creating a utopian society that excluded the African-American race.   Ã‚  Ã‚  Ã‚  Ã‚  Above and beyond individuality, Manson felt that four important things needed preserved: air, water, trees, and animals. Mr. Manson commonly refers to these things as AWTA, and claims that his â€Å"family gave their lives to unite the brothers and sisters of the world† with these standards. The use of euphorics by Manson and his followers, provided an enhanced sense of individuality in an environment interacting with nature. Manson commonly used music to get his message out to other people, and generally, he would end a session with songs

Summary Ben Carson Story

According to the movie, Ben Carson grew up from the poor family with his mother is non-education. She is only a maid in the rich man's house. One day during cleaning his house, Ben's mother learned that reading a book is better than spending the time in front of television. She suddenly got back home to force her children to spend their time in the library every day. They also have to summarize what they got from the books. This is the beginning of pulling Ben's intelligence out.Another one day in is science class, the teacher asked his student about how to find the solution of the Log. There is no one can get the right answer, but Ben who know how to get the result of Log. He surprised everyone with realizing he is not a stupid boy. In the university life he got a scholarship from Yale University. He became very the youngest neurosurgeon doctor. After his first successful surgeon by separating conjoined twins joined at the head he is very popular in the medias. Reflection – ( A few lessons I learnt and how I can apply them to my degree at UNC)There is no final destination for studying In our life. It Is our choice to study In anytime and anywhere from the books. The more we read the more we get knowledge from the world. Books can open your mind and pull out your Intelligence and ability. From now on, I think the best way to Improve my own life Is reading more than yesterday. During my master's life In UNC, I will spend my time In the library more than another place. Keep going and keep reading might make my life here easier.

buy custom custom Global Economic Environment essay sample

buy custom custom Global Economic Environment essay sample Global Economic Environment Global Economic Environment The modern global economic environment has become more complex than ever. It is developing under the influence of globalization, when new realities emerge in human life. The world economic environment is characterized by increasing dynamics and change. World markets are connected with each other and different countries play subordinate roles in the world economy. The global economic environment is continuously changing. These changes depend on social and political systems, level of income, and distribution of wealth. The main factors that influence the global economic environment are as follows: socio-cultural political technological demographical The globalization of the world economy has changed the role of trade that was replaced by capital movements. The domination of the world economy affects businesses of every individual country. The changing nature of the global economic environment is the core of todays business environment. It depends on the government policies and political situation of every separate country. New socio-cultural realities also play an important role in the global economic environment. Furthermore, international markets have become more diverse and complex. In order to achieve success, business partners are supposed to operate their companies more dynamically than ever. The global economic environment is constantly changing under the influence of capital movements. Business professionals should adapt to new realities. They should compete in a challenging business world. As a result, managers and employees need to receive better training and master their professional skills. In order to effectively run business internationally, business management has become more complex. Thus, the global economic environment requires better economic conditions such as high standards of living, the purchasing power of public, supply, demand, and distribution of income. In conclusion, the global economic environment is impossible without cooperation between different countries. However, various countries have diverse economic systems. As a result, they have to adapt to the ever-changing global economic environment and to other countries financial systems if they wish to conduct effective business operations across international boundaries.

Rembrandts Art

Rembrandts Art Born on July 15, 1606 in Leiden, Netherlands, Rembrandt Haarmenson Van Rijn was a Dutch Painter, draftsmen, and etcher during the 17th Century. He was considered a giant in the history of art. His paintings are known for their lavish brushwork, rich color, and a mastery of chiaroscuro. His drawings portray primarily Amsterdam life. Known as the greatest artist of the Dutch School, he was a master of light and shadow and it is readily apparent in his work. (Pioch). It was his use of extreme light to dark contrast values that created interesting effects not being utilized by other painters.Rembrandt was not always destined for the art world. His father had the expectation that his son would take up a learned profession. Rembrandt, however decided to leave the University of Leiden and elected to study painting. In Rembrandt's earlier years his work showed lines, light and shade, and the color of the people he noticed around him.Rembrandt, The Return of the Prodigal Son, 1662–...H e emphasized action, drama, and a high contrast between light and dark. (Pioch).As his work matured it would take on a mellower, more contemplative character. He also began to incorporate warmer, brighter colors. He was able to subtly blend his reflected thoughts and feelings in many of his painting depicting scenes (Pioch).There are many choices when examining Rembrandt's work since he utilized many techniques and mediums. In Sleeping Woman (1660-1669), he provides an excellent example of why many artists prefer drawing with a brush. The reason artists prefer the brush over other tools is that it affords them a sense of immediacy and spontaneity. A Sleeping Woman makes that clear, because "the work seems so spontaneous, so quick an impetuous, that one can imagine Rembrandt drawing the scene quickly, so as not to wake the woman (Sayre 209)."...

Confucianism Reflection Essay Example | Topics and Well Written Essays - 500 words

Confucianism Reflection - Essay Example If we were to look back into the history of China as a people, what becomes evident is that they have a deeply rooted respect for their elders and ancestors that continue to this very day. It is this sense of respect that has created a strong family bond among the Chinese. The aforementioned Confucianist belief conveys the message that respect for parents is not only something that should be done in the presence of others, but it is something that must be embodied in order to be an effective tenet of the human relationship or relationships between senior and junior members of the family. The idea behind the passage that I chose to reflect upon is simple. My understanding is that children are being trained to know, from an early age, that if one shows respect to his elders, then he will not need to demand that his elders respect him as well. The true respect and family relationship is built when the young generation shows support for his elders, without feeling obligated to do so. It then becomes important for children to understand that showing respect for their elders, and not showing them a bad face is the kind of payback that is expected or accorded to people who have nurtured them since conception and helped them become contributing members of society. Parents, are known to do everything that they can for their children up until the time when their age no longer permits them to do so. Once they become feeble and weak, it then becomes the responsibility of their children to sacrifice for and respect their parents until their last day on earth. Some children these days often show their parents a bad face once they are asked by their elders to perform certain tasks, because of the sense of privilege and self-centered attitude that modern parenting styles have bestowed upon them. Thus showing a lifelong disrespect for their parents rather than showing thanks for the sacrifice that the elders committed themselves to for the benefit of the younger

Any evaluative article Example | Topics and Well Written Essays - 250 words

Any evaluative - Article Example Furthermore, Peter Travers identifies the source of this movie, and it emanates from a classic novel by James Fenimore Copper (Travers, 1). Peter Travers also identifies the plot of this movie, and he begins by identifying the alliances between whites and the native Indians. In identifying the plot of this movie, Peter Travers explains the siege of the Fort William Henry, and also the ambush of Huron. Furthermore, Peter Travers identifies the excellent work of the director of this movie, Michael Mann. This is by explaining that he managed to depict a clear relationship that existed between the Indians and whites (Travers, 5). Furthermore, through this review, Travers identifies the various themes depicted in the movie, and mostly the theme of violence. He begins to depict the theme of violence through the action of Daniel Day Lewis, when his fires his rifle, and identifying the ambush of Huron, and the siege of Fort William Henry. Travers has also managed to effectively identify the roles played by leading actors, such as Huron, which is played by Wes Studi, Hawkeye, which is played by Daniel Day Lewis, Chingachgook, Uncas which is played by Eric Schweig (Travers, 7). Based on these facts therefore, Peter Travers manages to perform this evaluation, focusing on the themes, role of characters and directors of the movie, and plot of the movie. The overall impression that Peter Travers has regarding this movie is that it is a perfect piece of motion

Question Answers Essay Example | Topics and Well Written Essays - 1000 words

Question Answers - Essay Example be important to not5e and mention that on various occasions Carol Ann Bartz has exhibited combative and proper cognitive skills to ensure that Yahoo Incorporated as a company gets the best deal under the various business environments. For instance, the move where Carol Ann Bartz, decided to relinquish the control of the search engines of Yahoo in anticipation of the future and subsequent progress or likely growth is an example. In her calculated wisdom and intention, she foresaw the future of advertising given the fact that the future was shifting or moving towards search engines. Therefore it was prudent to place the company at a good place to allow it to be able to enjoy future benefits based on the present circumstances. In the ordinary sense and aspect, personality trait refers to the building blocks and aspects which define the nature of a human being. It is to say that they are the things that differentiate a person as unique from other human beings in the world. In the course of the career growth and development of Carol Ann Bartz she has shown a varied range of personality traits which have set her apart from other people and executives. To begin with, Carol Ann Bartz is an optimistic manager who lives and hopes for better things to come in the subsequent times. This is to say that she looks on the positive side of things that are expected to come even when the realistic chances of accomplishing the task seem untenable. For instance, when she relinquished the search engines to Microsoft, it was her belief that the future of advertising would be in the search engines spheres. Secondly, she is encouraging, given the fact that she did share supporting emails to the staff to give them the moral strength and support to persevere. For instance, her emails sought to encourage the staff members so as to reaffirm their faith in the vision and mission of Yahoo Incorporated. Assuming she had a position available for me in the organisation, I would have loved to

Animal experimentation Essay Example for Free

Animal experimentation Essay Animals should not be used for drug development ormedical research. Give your views for or against thisstatement. Animal testing, also known as animal experimentation, animal research, and in vivo testing, is the use of non-human animals in experiments (although some research about animals involves only natural behaviors or pure observation, such as a mouse running a maze or field studies of chimp troops). The research is conducted inside universities, medical schools, pharmaceutical companies, farms, defense establishments, and commercial facilities that provide animal-testing services to industry. [1] It includes pure research (such as genetics, developmental biology, and behavioral studies) as well as applied research (such as biomedical research, xenotransplantation, drug testing, and toxicology tests, including cosmetics testing). Animals are also used for education, breeding, and defense research. The practice is regulated to various degrees in different countries. Since Time immemorial, animals have been used to test drugs, and formedical research. Small animals such as rats, hamsters, guinea pigs,rabbits, and squirrels have been the main victims.For as long as he has existed, Man, has regarded himself as thegreatest among all sentient beings. Along with this self-proclaimed ³greatness ´ comes the arrogance and superiority complexes thatusually spoil ones character. As a result, Man has started taking hisintelligence and power for granted, plundering on through the world of redefined necessities and luxuries, leaving entire species of animalswrithing helplessly along in its wake. Man has been taking advantageof helpless little animals in many ways, the likes of which Bugs Bunnyand Jerry Mouse could never have dreamed of. Animals are cruellytreated, and forced to sacrifice themselves for the sake of tear-lessshampoo, mascara, artificial flavors, vaccines, or God-Forbid, pepperspray.Is this really fair? Do such deeds really qualify Man as  ³Gods MostImportant creature? ´ Granted, Man has  invented tear-less shampoo,mascara, artificial flavors, vaccines and pepper spray, but how manyrodents has it cost nature? Mixtures intended to become tear-lessshampoos are ruthlessly poured into the animals eyes, and it is leftwrithing in pain, unable to even blink the pain out. Tear-less, indeed.Didnt Man invent the concept of equal rights for all?  Didnt Manestablish himself as the just and  µall-powerful ruler of Earth? And justhow far has this claim been fulfilled?All this time, Man has asserted himself as the  µcaring ruler of Earth.Well, the time has come to show each other just how caring Man canbe, starting with our feathery/scaly/furry friends a few rungs down theLadder of Evolution.

UV Of Sodium Aminosalicylate Biology Essay

UV Of Sodium Aminosalicylate Biology Essay Specific absorbance of the sodium aminosalicylate can be determined by using the Beer-Lambert law equation with the presence of the value of concentration of the sodium aminosalicylate and the absorbance values which can be obtained through UV spectrophotometry. The concentration of Unknown solutions can also be determined by getting the absorbance values through the calibration graph, absolute method and comparative method. Introduction UV spectrophotometry is a technique which is based on measuring the absorption of near-UV or visible radiation by molecules. [1] It acts by where the electrons in the bonds within the molecule become excited to reach up to a higher quantum state and in the process to absorb some of the energy passing through the solution. The more loosely the electrons are been held within the bonds of the molecules, the longer will the wavelength of the radiation (lower the energy) been absorbed. [2] Radiation in this wavelength region causes the characteristics of the molecular structure of the molecule to be determined. [1] As there is a broad absorption bands due to different vibrational and rotational energy levels, UV spectrophotometry is used mainly for quantitative purposes rather than identification.[3] Spectrophotometer works by where the sample of the solution is inserted into the spectrometer for the UV/visible light to pass through the sample to get the value of absorbance/transmittance. The value of the absorbance indicates the amount of light being absorbed by the sample. The measurement of light absorption of molecules can be governed by Beer-Lambert law equation, A= e.c.l. With the presence of the absorbance value (A), concentration of the sample (c) and the pathlength of the cell (l), the molar absorptivitiy (e) can therefore be determined. Concentration of an unknown solution can also be determined by measuring its absorbance using the UV spectrophotometry at the selected wavelength. The determination of the concentration of the unknown can be determined by using three methods, which are by using the Beer-Lambert graph, comparative method and absolute method. In this experiment, sodium aminosalicylate will be used as the sample as it is a good absorber of ultraviolet light which allows it to be conveniently to be analysed using spectrophotometry. The purpose of this experiment is to find the specific absorbance of the sodium aminosalicylate solution by using different concentrations of it and also to determine the concentration of the unknown solutions by using calibration graph of Beer-Lambert, comparative method and absolute method. Experimental (a) Absorption Spectrum of Sodium Aminosalicylate in 0.1M NaOH The spectrum of a 1-cm layer of 0.001% solution of sodium aminosalicylate in 0.1M NaOH over the wavelength range 235 to 325nm was been scanned and examined. The wavelengths (ÃŽ »max) and the absorbance values at these wavelengths of the two maxima was then been measured from the spectrum. Approximate specific absorbance [i.e. the absorbance of a 1-cm layer of a 1% solution, A(1%,1cm)] was then been calculated at each of these maxima using the Beer-Lambert equation ; A=A(1%,1cm).c.l Where A= Absorbance A(1%,1cm) = Specific absorbance of a 1 cm layer of a 1% solution c = Concentration (%) l = path length (cm) (b) Beers Law, Specific Absorbance and Molar Absorptivity 50mL volumes of 0.0002, 0.0004, 0.0006 and 0.008 % solutions of sodium aminosalicylate in 0.1M NaOH from the 0.0010 % stock solution had been prepared. One of the ÃŽ »max from (a) had been selected and the wavelength was set to the selected value. The solvent (0.1M NaOH) was been placed in both cells and the absorbance reading of the single beam spectrophotometer was been set to zero. The absorbance was been checked a few nm each side of the selected wavelength using the 0.0010 % and been recorded. The new ÃŽ »max from the table of absorbance values that had been recorded was been selected and the spectrophotometer was been set to that wavelength. The absorbance of a 1-cm layer of each of the five solutions of sodium aminosalicylate that had been prepared earlier were been recorded and replicate readings were been obtained. A graph of absorbance against concentration had been plotted and the specific absorbance had been determined using the gradient of the graph. The molar absorptivi ty of the sodium aminosalicylate in 0.1M NaOH at the selected maximum was been calculated. (c) Determination of Concentrations (i) Calibration Graph The absorbance of a 1-cm layer of Unknown 1 was been determined. Unknown 1 was then been diluted so that its absorbance is in the mid range of the graph of absorbance against concentration. The graph was then been used to determine the concentration of the diluted solution and hence the concentration of Unknown 1 was been calculated. (ii) Absolute Method The absorbance of a 1-cm layer of Unknown 2 was been recorded. The concentration of Unknown 2 was been calculated using the A (1%.1cm) value which had been determined previously. (iii) Comparative Method The wavelength was set to the second ÃŽ »max which had been determined in (a). The absorbance of a 1-cm layer of the 0.0010 % and a 1-cm layer of Unknown 2 was been recorded. The concentration of Unknown 2, C2, using the relationship below, = Results (a) Wavelength / nm Absorbance Reading 264 0.630 300 0.430 Wavelengths (ÃŽ »max) = 264nm and 300nm Concentration) = 0.001 % At 264nm, Specific Absorbance = = = 630 At 300nm, Specific Absorbance = = = 430 (b) ÃŽ »max which been selected from (a) = 264nm Wavelength / nm Absorbance Reading 259 0.584 260 0.588 261 0.588 262 0.582 263 0.573 264 0.559 265 0.546 Table of Absorbance Values New ÃŽ »max selected from table of absorbance = 261nm Concentration of sodium aminosalicylate solution / % First Absorbance Reading Second Absorbance Reading Average Absorbance Reading 0.001 0.608 0.606 0.607 0.0008 0.477 0.482 0.480 0.0006 0.360 0.364 0.362 0.0004 0.243 0.243 0.243 0.0002 0.119 0.123 0.121 Specific Absorbance (Gradient) = = 606.06 From the graph of absorbance reading of 0.46, Concentration of Sodium Aminosalicylate = 0.00076 % RMM of sodium aminosalicylate = 211.15 0.00076 % = 0.00076 g/100mL = 0.0076 g/1000mL = 0.000036 mol/1000mL = 0.000036M By using the Beer Lambert equation, A= e.c.l., e = = = 12777.78 Molar absorptivity (e) of sodium aminosalicylate in 0.1M NaOH at the selected maximum = 12777.78 (c) (i) Type of Solution First Absorbance Reading Second Absorbance Reading Average Absorbance Reading Unknown 1 1.187 1.188 1.188 Diluted Unknown 1 (Unknown 1 + Â ¾ 0.1M NaOH) 0.286 0.287 0.287 Concentration of Diluted Unknown 1 Solution from the graph = 0.00048 % Using the formula C1V1 = C2V2 , (0.00048) (100) = (C2) (25) C2 (Concentration of Unknown 1) = 0.00192 % (ii) Type of Solution First Absorbance Reading Second Absorbance Reading Average Absorbance Reading Unknown 2 0.525 0.525 0.525 Using Beer-Lambert equation, A=A(1%,1cm).c.l A(1%,1cm) = 606.06 l = 1.00 Concentration of Unknown 2 (c) = = 0.000866 % (iii) Wavelength (ÃŽ »max) selected from (a) = 300nm Type of Solution First Absorbance Reading Second Absorbance Reading Average Absorbance Reading 0.0010 % sodium aminosalicylate 0.337 0.336 0.337 Unknown 2 0.300 0.300 0.300 = C2 (Concentration of Unknown 2) = 0.000890 % Discussion From the experiment (a), we can see that the absorbance reading decreases with the increase of the wavelength where 0.630 absorbance value had been recorded at 264nm wavelength and 0.430 absorbance at 300nm wavelength. When wavelength increases, the amount of energy of the molecules of sodium aminosaliylate will decrease as well. Therefore, the amount of light that will be absorbed by the sodium aminosalicylate will decrease which resulting in the decrease in the value of the absorbance. By using the Beer-Lambert law equation, we can know that the specific absorbance of the sample decreases with the decrease of the absorbance value with a fixed concentration of sodium aminosalicylate and pathlength of the cell. In experiment (b), new ÃŽ »max had been selected from the table of absorbance which is 261nm because it had the highest absorbance reading among all values which had been obtained. Repeated readings of absorbance had been recorded when measuring the absorbance values of each of the different concentrations of sodium aminosalicylate. This is to prevent getting an error in the measurement of the absorbance reading in the experiment. When plotting the graph of average absorbance against concentration of sodium aminosalicylate, a linear line was obtained. This shows that the value of absorbance increases with the increase of the concentration of sodium aminosalicylate in the experiment. The value of specific absorbance that had been obtained from the gradient of the graph of average absorbance against concentration of sodium aminosalicylate is 606.06. The value is quite typical which is in the range of 20-1,000. However, the value of the molar absorptivity of the sodium aminosalicylate o btained from the graph is 12777.78 which is more than the typical values ranging from 1,000-100,000. This may be due to some errors produced during the experiment. In experiment (c)(i), the concentration of Unknown 1 obtained from the spectroscopy and calibrating graph are almost the same. However, the concentration of Unknown 1 obtained through the calibrating graph is slightly higher than that of the one obtained from spectroscopy. This might be due to some errors in calibrating the graph. Error in the graph will result in getting an incorrect absorbance reading which will be used to calculate the concentration of the unknown solution. However, several measurements can be recorded to minimize the errors. In experiment (c)(ii) and (iii), the results showed that the concentration of Unknown 2 obtained using absolute method is almost the same with the value of concentration obtained using comparative method. Absolute method can be carried if the value of specific absorbance is known with the presence of the value of absorbance. It works exactly based on the Beer-Lambert law equation and is a preferred method in BP. If the specific absorbance of the solution is not known, then comparative method is preferably to be used as it only needs the absorbance reading of the standard solution and the unknown solution.This is a preferred method in USP and works the best if the standard and sample concentrations are close.[3] As the specific absorbance of sodium aminosalicylate used in (c)(ii) is obtained from experiment (b), there might be some errors in the value of the concentration of Unknown 2 if errors had occurred when calibrating the graph in (b) which resulting in the value of specific abs orbance to be not accurate. Compared to comparative method, only the absorbance reading of the standard and sample solutions obtained from the spectroscopy are required in order to calculate the concentration of Unknown 2. Therefore, in this case the concentration of Unknown 2 using absolute method is not as accurate as the one obtained by using comparative method in this experiment. Conclusion UV spectrophotometry is an universal technique where it can find the value of specific absorbance of a sample using the Beer-Lambert equation with the presence of the other 3 factors value and also to identify the concentration of an unknown either through methods of calibration, absolute and comparative.

Mystifying the Senses: Bimodal Speech Perception :: Biology Essays Research Papers

Mystifying the Senses: Bimodal Speech Perception My grandmother, like many elderly people, suffers from hearing loss. Recently however, she has begun to lose her sight as well. Curiously enough, though her level of auditory impairment remains the same since macular degeneration has claimed her ability to see, her hearing seems to have deteriorated further. Could this be simply the result of alienation because of the loss of a further sense? This situation led me to wonder about my own hearing ability. I have often experienced hearing difficulty in settings where I cannot see the person who is talking to me-in a movie theater, or over the telephone. The questions raised here call into question the conventional notion of sensory processing. Distinctive inputs are received by their respective processing organ and the end result is relayed to the brain. How then can we explain a seeming reliance of two different sensory percepts on each other? Is there more to hearing than our ears? Historically, scientific evidence for the existence of sensory integration has long existed, but the first formal theory developed to this effect was stumbled upon by Harry McGurk and John MacDonald of the University of Surrey (1). The scientists were involved in a study of how infants perceive speech by playing a video of a mother talking in one place and playing the sound of her voice in another place. They randomly began to play with the consequences of dubbing an particular audio sound onto the video of the mother saying a different sound (2). They found that when the auditory syllable, "ba-ba" was imposed on the visual syllable "ga-ga", "da-da" was heard. The same occurred when the audio and visual syllables were reversed. Also, "pa-pa" dubbed on "ka-ka" was heard as "ta-ta". When one of the sensory inputs was eliminated by closing the eyes, or plugging the ears, the correct syllable was identified (2). McGurk and McDonald found "Contemporary, auditory-based theories of speech p erception...inadequate to accommodate these new observations" and concluded that there must be some allowance made for the influence of the visual on hearing (2). The conventional theory of the senses is challenged. So, speech perception is bimodal. Of course, as science repeatedly shows, nothing is simple as that. The question remains, how does this integration occur? When does it occur? What neurological systems are involved? It has become generally accepted that audio and visual inputs are received by independent organs (the ears and eyes) and that integration occurs sometime after these two systems have "processed" the input.

Executive Summary for Louis Vuitton

Louis Vuitton’s History and Growth: a) The Designer Louis Vuitton's History: The designer Louis Vuitton was born with the name Louis Vuitton Malletier, and he was born in France in a country called Jura in 1821. He started working in France as a young adult, and he became a fashion designer by accident. He was from a working class family, as his father Xavier Vuitton was a farmer, and his mother was a milliner.Louis Vuitton used to walk 250 miles from his hometown to Paris, as he carried different jobs on the road in order to pay for his journey. He also worked on household items which gave him the experience of designing and creating unique and distinguished quality bags and luggage. In 1854, Louis Vuitton married a 17 year old girl called Clemence Emilie parriaux and afterwards he took the decision of establishing his own company on the rue des capuchins, just next to his old boss.He used to advertise his products on a small poster that said â€Å"securely packs the most fr agile objects, specializing in packing fashions† which was very creative at that time. He was succeeding in a fast rate until he became the manufacturer and designer of one of the most luxurious fashion brands in history. Despite the experience Louis Vuitton gained from travelling to France as a teenager, he would never have made it to what he became as one of the most important fashion designers in the world. b)The Brand Louis Vuitton's History and Growth:Whenever anyone hears the name Louis Vuitton, the first thing that pops in minds is the elegant and luxurious women bags and shoes with their famous brown and beige colors and the unique LV logo, which became any elegant woman’s dream to have Louis Vuitton bags and shoes in her closet or her dressing room. Louis Vuitton opened their first store in London along with Oxford Street. Louis Vuitton is also well known for their luxurious and flexible travelling suitcases that were very practical, elegant and useful bags tha t changed the way of travelling.The organization continued their growth as they produced dresses, perfumes and a lot of other fashion industries along with the luxurious bags and shoes. Even to increase the brand value and sales, Louis Vuitton in 1983 joined with the America’s cup in order to form the Louis Vuitton’s cup , which was a yacht race competition. Louis Vuitton in 1987 merged with the Moet ET Chandon and Hennessey in order to form the conglomerate which was known as LVMH. In 1989 Louis Vuitton was operating in about 130 different stores worldwide.Louis Vuitton launched their 150th anniversary of Louis Vuitton’s foundation as they initiated their first global store in shanghai and other stores in Sau Paulo, Johannesburg and Newyork. Louis Vuitton was named the world’s most valuable luxury brand for seven consecutive years. In 1997 Marc Jacobs merged with Louis Vuitton ,in order to design elegant and unique clothing line for both men and women, à ¢â‚¬Å"When I saw the first trunk in Trianon grey canvas,† says Jacobs, â€Å"I said to myself, ‘That's how Louis Vuitton got started and that's how we, too, are going to start, with greys and whites, with a logo hidden inside the clothing. But it resulted in the consumer's disappointment as they were expecting something more elegant and glamorous. Mark Jacobs then brought in the 80’s New York designer Stephen Sprouse to add graffiti style to the monogram canvas, He usen used Jennifer Lopez as a celebrity endorsement in a marketing campaign followed by later celebrity endorsement campaigns done by Uma Thurman and Sean connery, Which was very successful campaigns. Jacobs also did a mixture between the classical and elegant image of the brand with hip hop by hiring Pharrel Williams to design sunglasses collection for Louis Vuitton in 2005.Louis Vuitton started as a retailer for travelling bags at the beginning, followed by the most fashionable retailer of shoes, bag s and purses for women, and now they became the most elegant and distinguished well known brand among other competitors like Christian Louboutin , Christian dior, Calvin Klein and coco channel, as Louis Vuitton also became one of the most famous and distinctive retailers for most of the fashion industries among men and women of all ages. Louis Vuitton's Strengths and Weaknesses a) Louis Vuitton’s strengths:Louis Vuitton is a global brand that has a lot of points of strengths, which makes it crucial for the competitors to be able to cope up with the competition in the market share. Louis Vuitton is known with its elegant and luxurious brand name in the fashion industry which helped Louis Vuitton maintain a unique position in the market. The strong brand name is one of the main points of strengths that any successful company should maintain, and most of the promotions, advertising, marketing strategies and public relations efforts are for the sake of gaining a strong, unique an d recognizable brand name in the minds of consumers.Louis Vuitton has a distinctive and effective marketing strategy that it uses in order to appeal to its target customers, so most of their profit is predictable rather than being just a coincidence as a result of their unique and strong marketing strategy. Louis Vuitton uses the principle of the special order which gives the consumer the opportunity to order a product tailored exactly for him and his own preferences, the special order principle is used in most of the brands with high customer loyalty and high brand names for a distinctive amount of target customers.Louis Vuitton maintains also effective pricing strategies, as they make sales and special offers at the end of the season in order to attract and encourage customers to hurry up and not miss the special offers and discounts, which improves the short-run sales and increases the total sales revenue for the organization. Louis Vuitton is also famous with using the product b undling strategy, which aims to sell more than one product in a combination form, this strategy is used for customers who prefer grouped and combined packages rather than individual products.One of the most famous strategies of Louis Vuitton that makes it distinctive from most of the other brands is that it uses the flawless repairs strategy which gives consumers the right to get their products repaired when damaged which can rarely be found in any other brand. B) Louis Vuitton’s weaknesses: Louis Vuitton’s main weakness is that they have restricted retail opportunity and they distribute their products through their own retailers, so there are few distribution channels for their products, as they don’t distribute their products to outlet retailers which might increase the net sales for the organization.The organization is also known for not using tv ads, which might be very influential on the sales revenue and the brand image , but sometimes it’s influenc e is negative and sometimes positive, so Louis Vuitton organization chose not to use the tv ads at all as they might negatively influence the organization’s reputation in the minds of consumers, and they chose to use instead magazines and newspapers in their promotions, until they recently launched their first ever tv ad known with he theme â€Å"where would life take you† which was a 90 second advertisement, but Louis Vuitton concentrates more on magazines and newspapers as they can last longer than a few seconds tv ad. Business and Marketing Level Strategy It's very important to put into consideration to the place in Louis Vuitton's marketing strategy. In fact, whether we reflect on the shops, their stocking strategy, or their communication straightforwardly into the shops, each point has been strictly planned and codified in advance. Louis Vuitton shops have to be distinctive and unique; just about as a total experience just by them.Christophe Barthelemy (from the f irm fair play) says: â€Å"The shop can no longer look like a shop but like a theatre playing the desire world of the brand†. So, their design is actually essential to the brand. Louis Vuitton's major lines are to encourage and motivate soberness, class, and prosperity in the shades. This is essential in their sensorial marketing strategy which requests to the sense of viewing. For several years Louis vuitton focused more on their competence, image and the design of its products than the sustainability of their stores.But rapidly, the company recognized that their customers as well expected the products to be constantly available in the shops. Louis vuitton realized this bend in the customer's mind and thus, modified its supply chain consequently; if you control your distribution, you control your image'. Because of the success that runs into, LVMH plans on globalizing the concept to more of its distributions in the group. Mr. Carcelle prepared strategic plans to set up the o rganizations general goals. Louis Vuitton's goal is to develop and grow-up faster that their competitors.The reason of attaining lots of companies in a short time was based on the inner growth of LVMH. Mr. Carcelle's thought that what happened for Louis vuitton could happen for his latest smaller brands. He is in for the long run and knows the time lines. Louis Vuitton is reinforcement design teams and continues to increase and fix up their global store network. They persist to devote in promotion and advertising at the same time as making the assets expenditures compulsory to enlarge construction capacity and gather the demand for their products.They have a superior environmental balance and managing over distribution. They had a great support of brand image; they have a strong existence in all luxury divisions plus they are number one in the world with fifty brands. The strategy was based on the established and sustainable development of multi-brands. Louis Vuitton's mission is to characterize the most developed qualities of Western â€Å"Art de Vivre† globally. LVMH should maintain to be the same with both creativity and elegance. Our cultural values and products, they represent combined innovation and tradition, and encourage fantasy and dream.Obviously, there are five priorities reveal the essential values joint by all group stakeholders: 1) Be creative and innovate. 2) Aim for product excellence. 3) Bolster the image of our brands with passionate determination. 4) Act as entrepreneurs. 5) Strive to be the best in all we do. Even though, they did not present a vision statement, the first procession of the mission can proceed as their vision statement, as it classifies the company's enduring goal. By means of †Are de Vivre† meaning †the art of living†, the main objective is to provide people to feel the qualities of are of living.They are an enterprise that owns numerous of luxury brands that sell a variety of high-quality go ods like: accessories, spirits, champagne , apparel ,etc, therefore, the goal they want to accomplish is to embody Western luxury living around the world, since they are an international company. Another objective is to symbolize luxury life, thus they should †continue to be the same with both creativity and elegance† as a reason that luxurious living is frequently associated to these adjectives and their products should be creative and elegant in sequence to represent luxury living.Moreover, they considered five of their major strategies that increase the whole aim. To correspond good at Western luxury living, they should be creative and innovative in order to let their products unique from others, best quality possible and support the company's brands with passionate power as determination of an organization frequently leads to the best quality of work. In addition to, they seek to act as entrepreneurs and do their best to be the best in all they do. It's inaccurate to say competitive strategy- since Louis Vuitton is not a commerce. It doesn't contend with anyone because it is an international of decentralized brands.Every brand has its own story/value plan and its own competitors and distinctive business strategies. Furthermore, Louis Vuitton's corporate strategy is to grip a portfolio of the most treasured, coveted luxury brands and add value throughout its particular resources – sourcing, its supply chain management, brand management and talent. LVMH is the world's primary luxury products group. The strategy of LVMH is based on mixing it's leather goods and fashion. As for the marketing costs, Louis Vuitton's net sales have grown-up 57% in the previous two years. In 2001 LVHM had great earnings growth in a falling economy.This was a reason to the strength of Louis Vuitton, which is the world director in luxury goods and promoted the younger brands from the synergies that residential within the industry group. Every company should focus on their interior design and marketing industry, despite the fact that they helped from shared technical and financial expertise. Everyone is moving on the way to improve sales and its objectives. Louis Vuitton and Marc Jacobs allocated extensively more budget to advertising and promotion this year as the ad market returns from a catastrophic 2009, according to Kantar Media.The whole advertising expenditures during the first half of 2010 are up 5. 7 percent year-over-year and many luxury brands are truly outperforming that development. Especially Louis Vuitton and Marc Jacobs have improved their ad spend by 280 and 57 percent correspondingly. Louis Vuitton spent more than $22 million on advertising crossways all channels between January and June, balanced to to some extent more than $14 million throughout the same period last year, a 57 percent raise. Louis Vuitton is a hard cash cow. It reports for 37% of its group sales and most of it profits.In conjuction with its leather goods a nd product growth strategy, it has expanded the sales by establishing products like: watches, jewelry, sunglasses and a clothing line. Louis Vuitton has constantly exceeded barriers crossways technical, artistic, and logical orders. References: http://www. allbestessays. com/Business/Louis-Vuitton%E2%80%99s-Marketing-Strategy/4158. html http://www. writework. com/essay/strategy-louis-vuitton http://www. kth. se/polopoly_fs/1. 124452! /Menu/general/column-content/attachment/louis%20vuitton. pdf http://www. antiessays. com/free-essays/444469. tml http://suite101. com/article/the-history-and-brand-of-louis-vuitton-handbags-and-purses-a339894 www. modelandshop. com/2010/11/founder-of-louis-vuitton/ http://www. ukessays. com/essays/marketing/louis-vuitton-becoming-successful-in-the-luxury-market-marketing-essay. php http://www. gq-magazine. co. uk/style/articles/2012-07/12/louis-vuitton-history-of-luxury-label-and-outlets-shops-bags-shoes/page/2 http://www. luxurydaily. com/louis-vuitton -marc-jacobs-ramp-up-ad-spend-as-market-improves/ http://www. lvmh. com/the-group/lvmh-group/group-mission-and-values